Are You Getting The Right Kind Of Attention?

Website Outdated

Your website has not kept pace with your companies growth and no longer represents who you have become.

Low Ad Response

Traditional advertising methods fail to generate quantity of leads needed to sustain desired business model.

Poor Lead Conversion

You offer a quality service yet quotations submitted are being rejected and you don't know why? 

Stability & Growth through Effective Management

Organizations that implement recognized management methodologies, are more likely to ensure ongoing sustainability in their respective markets. Points that indicate this are:

Technical Excellence

A long history, of maintaining and implementing, workable, industry specific, technical excellence standards.

Quality Service

Efficient, well managed, client service goals, set and attained for extended periods of time.

Preferred Service Provider

Implementation of 'best practice' regulations combined with competitive pricing strategies meet 'preferred service provider' requirements across the board.

Leadership

Competent and energetic leadership style, has ensured continuation of companies overall growth strategies.

Yet Target Attainment Remains a Challenge?

Key Factors Responsible for Unsustainable Growth

  • Inadequate Reporting - Failure to adequately establish both direct and indirect benefits of proposed marketing strategies or failure to include this information in management reports leads to an impaired decision making process.
  • Lack of Management Buy-In. - Whether due to lack of information, poor planning, strategies that result in declined proposals or negative experiences on the part of individual managers, the lack of on-going management buy-in in marketing strategies can curtail the overall group's success.
  • Lack of Strategy - Failure to employ online strategies, such as utilizing company websites to foster and improve client relationships has shown to have a far reaching negative impact on the overall growth of a company.
  • Poor Skills Development in the Online Arena -  Marketing divisions would do well to employ additional assets to ensure that this 'faceless' advertising method is better understood and leveraged to ensure maximum effectiveness.
  • Inadequate Time and Funds Allocation - Capital expenditure into proper market research fails to keep pace with industry standards and is a key factor in the failure of implemented marketing strategies. Marketing functions are too often relegated as part of a portfolio instead of the whole.

Misapplication of a Misunderstood Resource

It's Like "Expecting Interest on a Zero Balance."

The internet is not magic! Just because you have a website, does not automatically mean 'Online Success'. Successful websites, are the result of carefully thought out strategies, that encompassed the entire business.

Successful websites, are successful, because there is a fully functioning service oriented business backing it up!

It has been integrated, with the focus always on: how can we make things faster and easier for our clients. How do we promote ourselves so that this translates into our content.

Initially it starts internally, with real buy-in, from executives, combined with marketing personnel who ensure executive are not left in the dark.

Examples of buy-in include, restructuring internal procedures, to include, monitoring new customer acquisitions, such as daily reporting on what new clients clients answered when asked 'how did you hear about us?' 

 

Through to permitting marketing executives access to financial figures with which to compare and analyse the effect of campaigns and gauge customer characteristics, such as average time between message distribution and bulk of responses. 


Website's Are Not Marketing They Are a Part of Marketing

Partner with People Who Understand People and The Internet

Save on Long Term Costs
There's no such thing as an 'ever-green' website. All fade eventually! Building it on the right platform takes the sting, out of that, "over the horizon" cost. That's why we use WordPress. WordPress powers 18% of the worlds websites.
Say What You Want To Say
Your message is what draw's people in. We make sure you're saying what you want to say, in a way that brings you, the type of customer you want. 
Affordable Designs
Customized websites are always super expensive, while on the other hand template websites, usually end up flat and uninspiring. We offer the best of both world's, with customized template designs. Adding depth and substance to your product or service.
Converting Visitors into Customers
We want your website to convert the visitors that arrive into customers. So before anyone talks about Google Adwords or any sort of paid for advertising, we want to make sure that your website is doing a good job convincing visitors to buy what you're selling.

We Build Websites Using Sound Marketing Principles!

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Let's Compliment Your Content

Your Content is What Drives Your Website, Let Us Help You make It Great!

Animated Video's

People are more likely to watch a video than they are to read. Use video to get your message across.

An added benefit is that, having a video in your website will improve your rankings. Video's are not just for website use, but can be be used to improve many other day to day business activities.

Example: Presenting your product to a prospective client, or when looking for new investors.

 

3D Images

When your product is technical, it can be hard to convey the superior quality from just a photograph. On those occasions a 3D image can do a better job than the real thing.

Your Message

It's common knowledge that 'no one' reads anymore, yet in the same breath you will be told how important grammar and spelling are. That's because, At First! No One Reads. But when they do, they want the text to flow.

Grammar and spelling are the tools we use to achieve that.

But they are not, what catches the visitors eye, well researched, Slogans, Buttons, and Headlines are!

 


Target Market Analysis & Reseach

Talk to Everyone and You Talk to No One!

 

Many companies understand the benefit of isolating characteristics unique to their specific clientele base. Defining these characteristics opens the door to better understanding of customer needs and expectations.

This in turn allows marketing to focus on achieving better results with a smaller group of potential customers, rather than spreading their budget across a mass market, of which includes a large base of people who are not prospective customers.

Let Us, Help You, Make Your Goals A Reality!

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